Ensure the platform delivers an exceptional overall user experience, prioritizing usability and accessibility
Plan, implement, manage, monitor, and update the platform to meet evolving user needs and industry standards
Identify and address areas for improvement across web properties, including site performance, code optimization, and quality assurance testing
Recruit, train, and mentor a team of creatives and developers to align with and execute the company’s vision
Prioritize continuous user experience improvements as a core element of the development strategy
Collaborate with marketing, product management, and engineering teams to ensure cohesive and effective design solutions
Develop and implement accessible web components using ARIA landmarks and roles to enhance navigation and usability for screen reader users
Introduced a new UX strategy that streamlined the user onboarding process, improving conversion rates by 10%
Led a redesign project that resulted in a 35% increase in user engagement and a 50% reduction in bounce rates
Utilized tools such as Figma, Sketch, XD, and Google Analytics to inform design decisions and track user behavior
Production Automation Manager
Benchmark Education: 01/19 - 7/20
Led and coached a high-performing automation team, expanding the team as needed
Collaborated daily with directors to align on vision and strategy
Set clear goals and objectives for a team of engineers and production associates
Developed stable, low-maintenance automation scripts, reducing production downtime by 50%
Operated autonomously, making key decisions to ensure the success of automation projects
Conducted thorough testing and optimized existing automation scripts for peak performance and reliability
Leveraged the Adobe API aligned with JavaScript to build and maintain automation scripts through its native apps
Worked closely with cross-functional teams to ensure automation processes aligned with broader company objectives
Implemented a mentorship program to upskill junior engineers, leading to a 30% increase in team productivity
Utilized in-house technologies to create solutions that benefited both the team and the organization
Senior Front End Designer
Benchmark Education: 09/14 - 01/19
Designed and developed digital prototypes for existing books and products, ensuring full compliance with WCAG 2.1 Level AA standards. Conducted accessibility audits, resolved issues, and trained the development team on accessibility best practices
Developed InDesign scripts to automate the conversion of books into HTML format, utilizing previously created prototypes as templates
Designed and developed marketing-driven micro-sites to support product launches and promotional campaigns
Conceptualized original ideas that simplified complex design challenges, enhancing user experience and usability
Created wireframes, storyboards, user flows, process flows, and site maps to effectively communicate interaction and design ideas
Presented and defended designs and deliverables to peers and executive-level stakeholders, ensuring alignment with business goals
Designed and developed responsive emails that rendered consistently across major email clients and web browsers
Developed an HTML5 responsive grid-based framework to be used across sites, emails, and digital products, ensuring a cohesive and efficient design system
Collaborated closely with content creators, editorial directors, and developers to ensure seamless integration of design and functionality
Utilized tools such as Adobe Creative Suite, Figma, and Bootstrap to deliver high-quality design solutions
Web & Visual Designer
The Breton Group: 02/14 - 09/14
Collaborated with high-profile commercial real estate clients including The Feil Organization, Viking Partners, and Paragon Realty Group, delivering tailored design solutions
Regularly engaged with clients to gather feedback and iterate on design solutions, ensuring client satisfaction and loyalty
Created visual designs that enhanced usability and aesthetics for various projects
Designed and developed responsive websites and WordPress themes, utilizing HTML, CSS, PHP, JavaScript, jQuery libraries, and WordPress
Produced comprehensive marketing materials such as brochures, flyers, advertisements, invitations, email newsletters, site plans, and banners
Brainstormed and implemented creative strategies for social events, brand revamps, and promotional campaigns
Retouched and optimized images for both web and print media, ensuring high-quality visual content
Worked as part of a dynamic design team, contributing to brainstorming sessions and supporting peer designs
Developed a unique responsive grid system tailored for complex real estate portfolios, enhancing user interface and experience
Skilled in using advanced features of Adobe Creative Suite to create visually appealing and effective designs
Front End Designer
Institute for Integrative Nutrition: 09/12 - 01/13
Managed multiple projects in a fast-paced environment, effectively prioritizing tasks to consistently meet deadlines
Conducted hands-on production work including wireframes, design, and coding, ensuring high-quality output
Provided production support and troubleshooting, addressing issues promptly to maintain workflow efficiency
Optimized existing non-responsive pages for mobile browsers, improving mobile page load times by 25%
Built functional prototypes and wireframes using HTML and CSS to visualize and test design concepts
Participated in internal meetings, client reviews, and QA cycles, contributing to the iterative design and development process
Liaised with clients to gather requirements and feedback, ensuring alignment with project goals
Edited existing content and media using Drupal CMS to keep the website up-to-date and relevant
Utilized Jira within an Agile framework to manage tasks, track progress, and ensure timely completion of deliverables
Actively engaged in sprint planning and task prioritization to facilitate efficient team collaboration and achieve project goals
Proficient in using Sketch, Adobe Photoshop, and Illustrator for designing wireframes and prototypes
Collaborated with designers and developers to refine and implement design solutions
Web Designer
The New York Botanical Garden: 06/12 - 09/12
Generated and conceptualized ideas for projects and micro-websites, creating detailed mock-ups to visualize design concepts
Designed with standards-compliant code, ensuring cross-browser compatibility and adherence to SEO best practices
Developed wireframes and site graphics for new and existing projects, enhancing visual appeal and user experience
Designed innovative user-friendly interfaces while maintaining brand consistency
Implemented wireframes and mock-ups using HTML and CSS to bring design concepts to life
Managed content and media uploads using CMS, and edited existing content to ensure accuracy and relevance
Revised and optimized current projects to ensure proper functionality and enhance user experience
Improved site performance by optimizing code and graphics, resulting in a 20% increase in page load speed
Collaborated with stakeholders to gather requirements and feedback, ensuring alignment with project goals
Worked closely with development and marketing teams to ensure cohesive design and functionality
Junior Web Designer
Battery Interactive: 09/10 - 04/12
Created mock-up web designs to pitch to prospective clients, helping secure new business opportunities
Developed visual design solutions for websites and advertising banners, enhancing brand visibility and engagement
Assisted the team with daily challenges and problem-solving, contributing to smooth project execution
Designed visually appealing graphics for online campaigns, including social media posts, email newsletters, web banners, and digital ads, aligning with Bloomingdale’s branding
Contributed to the design and layout of Bloomingdale’s website pages, ensuring a user-friendly experience that aligns with brand identity
Worked closely with senior designers to understand project goals, receive feedback, and learn best practices in digital design
Developed mockups and prototypes for various digital platforms, effectively presenting design concepts to clients
Collaborated on interactive promotional web banners for Bloomingdale’s clients, enhancing promotional efforts
Updated Flash files and XML documents, and optimized images for improved web performance
Played a key role in increasing client engagement by designing compelling visual content for campaigns
Participated in client meetings to gather feedback and refine design concepts
Proficient in using Adobe Creative Suite and basic HTML/CSS for web design
Collaborated with cross-functional teams to ensure design solutions met project requirements
Photographer/Photo Editor
Animal Fair Magazine: 09/09 - 09/10
Captured high-quality photographs of celebrities and their pets at red carpet events, contributing to magazine content and visibility
Photographed celebrities on location for publication, ensuring professional and compelling imagery for the magazine
Archived and maintained the organization of the magazine’s extensive photo library, ensuring easy retrieval and management of images
Tagged and categorized photographs from events and photo shoots to facilitate efficient sorting and access
Edited photos for publication in the magazine and online, ensuring high standards of quality and visual appeal
Uploaded photos to WordPress blog posts, enhancing content with relevant imagery and improving engagement
Enhanced the magazine’s visual appeal, contributing to a 15% increase in reader engagement through compelling imagery
Collaborated with editorial staff to ensure photographs met publication standards and aligned with the editorial vision
Proficient in Adobe Photoshop and Lightroom for photo editing and enhancement
Developed a creative approach to capturing dynamic and engaging images that resonated with the magazine’s audience
Freelance Web Developer/Designer
01/09 - Present
Design and develop innovative, user-centric interfaces that significantly boost user engagement and satisfaction
Develop customized WordPress themes tailored to clients’ unique needs, enhancing brand identity and driving user engagement
Expertly design a wide range of digital and print media, including websites, logos, web banners, menus, posters, and signs, tailored to the specific needs of agencies, small businesses, and startups
Establish and configure domains, set up web servers, and install content management systems like WordPress and Drupal to meet client specifications, ensuring a seamless and functional online presence
Utilize Figma, Sketch, XD, Photoshop, Illustrator, HTML, CSS, PHP, and JavaScript to create high-fidelity prototypes and wireframes, expediting the product development cycle and enabling iterative feedback
Collaborated with esteemed clients and organizations such as The Breton Group, Animal Fair Magazine, NY Dress, and Royal Prestige, delivering innovative design solutions that contributed to their success
Engage in ongoing training and practical application of Adobe Experience Manager to enhance asset management, form creation, and website implementation, improving digital strategies and operational efficiency